Customer Satisfaction

Course Description:

In a world full of intense competition for savvy consumers, no business can afford to ignore the call for service and product excellence. Failure to heed the demand for quality in product design and delivery reads like a suicide plan for any modern business. Organizations interested in leading long and productive lives are returning in droves to the fundamentals of service excellence – providing customers with what they want, when and how they want it. Shrewd business leaders recognize the value of a high-caliber customer-service strategy. The rewards of service excellence are bountiful: satisfied, loyal customers; satisfied and loyal employees; a growing share of the market; and a stronger bottom line. High-caliber customer service pays and pays big.

This one day workshop is designed for use in organizations ready to commit to customer service and those interested in renewing their dedication to service excellence. Leaders, managers, and front-line employees alike will benefit from the experiences provided. The program is designed to build an appreciation of the value of customer service and an awareness of the behaviors that attract and repel customers and to provide practice utilizing effective service behaviors, the opportunity to assess the organization's current customer readiness, and a forum to allow for the planning of effective, long-lasting customer-service strategies.

Key objectives:

  • Examine poor and positive customer-service practices
  • Assess the organization's "customer-service climate"
  • Learn and practice effective customer-service behaviors
  • Develop personal and organizational customer-service improvement plans